The women behind minus

The women behind Minus

After long careers in the Danish fashion industry, Chalotte Kjær Bruun and Irena Riberholt Jørgensen took over the brand and the company in 2013. Now, not only do they want to redefine Scandinavian fashion and give us a new version with a thrilling approach to fit, quality and details. They also want to combine their own experience of juggling a full life with the need for a functional wardrobe for women of today.

The team behind the women

“What we do is not a 9-to-5 job. It is an important part of our lives. Not only dedicated and skilled, but also a lot of fun to be with, our team shares the visions of Minus. The members of the Minus team are all hand-picked for their commitment, skills, strong personalities, and their willingness to make an effort every day.”