Our vision is to be the modern women’s one-stop styling destination. We strive to create quality investment pieces for the modern women seeking a timeless yet playful and feminine approach to style. We aim to create contemporary, ready-to-wear styles that are easy to style for all occasions. Always with a sustainable mindset as the foundation.
Spring has arrived! Welcome the new season with blue and green statement pieces that make you stand out.
Dive into a season of trends and let your style shine brighter than ever! Print-on-print combinations set the scene for a fashion-forward statement.
At Minus, we put effort into creating the best versions of the essential items we believe every woman should have in her wardrobe.
WHO WE ARE
Minus is your one-stop styling destination. Our mission is to create a complete wardrobe where you can find everything from timeless classic staples to trendy pieces in great, sustainable quality. Inspired by the Scandinavian simplicity, Minus has built a global fashion brand focused on the must-have everyday wardrobe essentials with a feminine touch and a playful take on the latest trends.
Come join us, we have been waiting for you.
Located in Ikast with a passion for the Danish textile industry, we are proud to bring fashion to life by personal commitment, great passion and attentiveness to detail.
WE REDFINED • WE ARE FEMALE POWER • WE ARE ATTENTIVE
