Celebrating 20 years anniversary

Celebrating 20th Anniversary

This year it is exactly 20 years since Minus entered the Danish fashion scene and sent the first collections on the street.
This milestone is being celebrated with the launch of a very special anniversary collection.

Anniversary collection

The anniversary collection is a tribute to all our ‘Minus Muses’ - All time favorites redefined in new exclusive expressions.

The collection consists of 7 unique styles in a limited edition, all representing the history of Minus, but also the future. It is based on our core values
of a feminine and sophisticated signature, where fit is key.

Ready to wear with a luxurious expression, party highlights and exclusive print. Designed by women for women.

Elegant print designed by local artist

The centre of the collection is the very detailed print, hand drawn by a local artist, Henriette Hyldgaard. The print combines art, design and seasonal trends
and symbolizes the dimensions that meet in the world of Minus - Feminine elegance with an edge - revolving around the details.

The motives are all hand drawn and has been through a playfull process with size and detail, in order to achieve the right expression in a palette of both classic and trendy colours.

The selected styles for the collection each have details, quality or cuts that gives them a special status, that marks our 20th anniversary.