Celebrating 20th Anniversary
This year it is exactly 20 years since Minus entered the Danish fashion scene and sent the first collections on the street.
This milestone is being celebrated with the launch of a very special anniversary collection.
The collection consists of 7 unique styles in a limited edition, all representing the history of Minus, but also the future. It is based on our core values
of a feminine and sophisticated signature, where fit is key.
Ready to wear with a luxurious expression, party highlights and exclusive print. Designed by women for women.
Elegant print designed by local artist
and symbolizes the dimensions that meet in the world of Minus - Feminine elegance with an edge - revolving around the details.
The motives are all hand drawn and has been through a playfull process with size and detail, in order to achieve the right expression in a palette of both classic and trendy colours.
The selected styles for the collection each have details, quality or cuts that gives them a special status, that marks our 20th anniversary.