Fit is key

Creating beautiful fashion items for women is our calling.
Getting it right is our mission.

The very foundation of Minus is to put real effort into designing clothes for women who, for their part, put just as much effort into their lives every day.
The way we dress should never hold us back, but rather give that much needed boost to our self-confidence.

This is why every single design has been through a long and thorough fitting process to ensure that no sleeve is too short, no hem is too low, and that a beautiful dress also allows for movement.