The brand

Minus is your one-stop styling destination. Our mission is to create a complete wardrobe where you can find everything from timeless classic staples to trendy pieces in great, sustainable quality. Inspired by the Scandinavian simplicity, Minus has built a global fashion brand focused on the must-have everyday wardrobe essentials with a feminine touch and a playful take on the latest trends.

Come join us, we have been waiting for you.

Our vision is to be the modern women’s one-stop styling destination. We strive to create quality investment pieces for the modern women seeking a timeless yet playful and feminine approach to style. We aim to create contemporary, ready-to-wear styles that are easy to style for all occasions. Always with a sustainable mindset as the foundation.